Recent Blog Posts

  • 4 Ways to Exceed Expectations

    May 1, 2017
    Many years ago, I began thinking about the subject of exceeding expectations. I would field phone calls from upset clients or listen to team members’ frustrations and I found that most of the time the root of the problem lay in expectations that were set but not met.
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  • The Perfect Marketing Budget For 2017

    April 15, 2017
    Working with different-size builders across the nation has taught me many things. The first is that every builder is convinced that both they and their marketplace are unique. Every once in a while, it’s actually true.
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  • Sales Strategies For Custom Builders

    April 1, 2017
    The strengths of a home builder’s skill set typically include being adept at assessing risk, entitling land, securing permits, negotiating with finance people, and, of course, managing construction. But selling tends to be the weak link.
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